Research On The Marketing Strategy Of The Refined Oil Market In The Rural Areas Of Xishuangbanna Petrochina

At this stage,the refined oil market situation gradually diversified,mostly based competition,the reason is mainly the oil market continues to open up,leading to increased market competition.With refined oil wholesale,retail and development of further market opening,refined oil market structure change gradually,more and more intense competition,the main channel is mainly in the Sinopec,Petrochina and CNOOC and other state-owned enterprises,and the public funding of private enterprises played a major aid Character.In addition,multinational companies are starting to enter the oil market,the oil market so that competition intensified.China's energy needs as a basis for the development of the first,in which the refined oil as an important strategic energy materials,refined oil to a large extent the impact of the world economic development,national security and people's daily lives.With state support for the Southwest Yunnan Province to speed up construction of an important bridgehead open implementation of the strategy for the development of Yunnan has brought new opportunities for rapid development.China and Myanmar oil and gas pipelines and Yunnan million-ton oil refinery built and put into use profoundly changed the layout of the southwestern region of refined oil products;Yunnan Kunming-Bangkok thoroughfare border economic construction and start led to the upgrading of rural road construction and economic structure;Chinese oil companies have long used a more conservative traditional mode of operation,the concept is relatively backward,the largest logistics costs,sales single in contemporary enterprise development,should abandon these methods and concepts behind,to explore new The development mode of operation,enhance their market competitiveness.Chinese oil companies want to occupy a place in the international oil business market competition must actively carry out adjustment work management and development of their enterprises,improve their market competitiveness.Further study of refined oil sales in rural areas Xishuangbanna actual situation,to a certain extent,can effectively promote further enhance the expansion of the oil market and oil sales channels and sales.Firstly,this article research background,significance,domestic and foreignresearch review and research methods and other ideas and a brief narrative.Secondly,the relevant concepts and theories are briefly described in the relevant theory mainly on marketing theory described in detail,including the 4P theory,STP theory and the theory of the marketing mix.Depth analysis of the rural areas of Xishuangbanna oil market marketing strategy,divided into four parts,a brief description of the actual situation in rural areas of Xishuangbanna oil market;the development of the environment in rural areas of Xishuangbanna oil market depth discussion;further analysis of the Xishuangbanna targeting rural areas in Xishuangbanna refined oil;oil market in rural areas of Porter's five forces model;the main source of the threat is the same industry competitors,potential competitors,substitutes,suppliers and the bargaining power of customers in these areas market and its positioning,from three aspects: rural areas Xishuangbanna oil market segmentation,target market selection and market positioning.Develop marketing strategies elaborated principles,goals,and ideas,and then developed a comprehensive rural areas Xishuangbanna oil products marketing strategy,which includes four aspects of the product strategy,pricing strategy,channel strategy and service strategy.In a sense,these different types of policies to guide the development of rural areas of Xishuangbanna oil market.After the addition,the development of a marketing strategy in order to ensure the smooth implementation of these strategies and achieve the desired results,but also the corresponding development of a series of comprehensive safeguards,the use of more reasonable mode of operation to improve oil products sales model;refined and improved Monitoring mechanism of refined oil market in rural areas Xishuangbanna;strengthen the training of rural areas in Xishuangbanna oil products marketing service personnel;upgrading reaction force and reaction rate in rural areas of Xishuangbanna oil market;perfect the rural areas of Xishuangbanna oil market marketing information system.