Research On International Digital Marketing Strategies Of Inol Company

With the development of the Internet,the digital economy has profoundly affected our work and life.Digitalization is affecting all industries.The difference is scale and speed.Therefore,companies must make digital transformations and use the enormous power of technology to achieve business growth.Digital marketing strategies provide many good strategies for today's online marketing or any e-commerce platform.The solutions generally focus on creative content strategies,customer management strategies,multi-application strategies,distribution strategies,channel strategies,search engine marketing strategies and social media marketing strategies.Inol Company is a ceramic manufacturing enterprise integrating R & D,design,production,sales and service.It mainly develop business in the international market through traditional marketing channels,such as participating in exhibitions and visits.The single sales channel is the main reason for the slow sales growth.Also,the outbreak of new coronavirus at the end of 2019 has caused a severe global economic downturn.All overseas buyers have canceled their recent trips to China,and suppliers from China cannot either visit customers abroad.In the situation where it is impossible to promote the products to the customers face-to-face,digital marketing is an important strategy for international marketing of Inol company.This thesis intends to use "International Digital Marketing Strategy" as a research topic.Through the literature review,interview with expert,interview with customer and case study,on the basis of a series of international digital marketing theories,it introduces the company's overview,business scope,problems and challenges in international marketing.Through environmental analysis of international market of Inol Company,the opportunities brought by the increase of international digital marketing channels are obtained,and discuss how to select scientifically and digital marketing platforms,combined with four Ps marketing mix strategy,integrated marketing strategy and AISAS marketing strategy,to broaden international marketing channels,enhance the brand's international influence and rapidly increase the international sales.The research result shows that international digital marketing is useful to attract customers,increase customers' willingness to buy,and ultimately increase international sales.