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Research On Intellectual Property Strategy In Handan Iron And Steel Company

Posted on:2016-08-20Degree:MasterType:Thesis
Country:ChinaCandidate:Y C ZhangFull Text:PDF
GTID:2371330542457494Subject:Business administration
Abstract/Summary:PDF Full Text Request
China is the largest steel production country of the world,in 2013,Chinese steel output reached the half of the world's steel output.But China is big and not strong,this is a serious problem,the iron and steel industry of China have to face it.It is a common phenomenon,compared with advanced foreign enterprises,Chinaese iron and steel enterprises have not strong ability to innovate,a severe lack of international voice and low competitiveness.Further improve the innovation ability,strengthen intellectual property protection and utilization,these are the problem of cracking of the steel industry development and the important way of enhancing core competitiveness of iron and steel industry in China.Hansteel is an oversize enterprise in China,it is located in the top ten of the domestic iron and steel enterprises,in recent years,Han-steel vigorously implemented the strategy of" the enterprise of science and technology",since 2008,the amount of patent accept of Han-steel have been the first place in the steel industries in Hebei province,in 2011,the plant won the "ten excellent invention units in Hebei province",in 2013,won the honorary title of "The national intellectual property advantage to foster enterprise".however,Hansteel has not come up with a strategy of intellectual property to service for the strategy of business owners.Research shows that the domestic,just Baosteel had formulated their strategies of intellectual property,other 1000 ton steel mills,They almost don't have the intellectual property strategies,even without technological innovation strategies,Hansteel's level of intellectual property rights can represent these companies.In line with the idea,in view of system analysis and summary of Hansteel status of intellectual property rights,considering the plant's environment changes now,and meet the needs of Hansteel for a new round of development strategy of "Construction of the international advanced level of modern Hansteel",put forward the topic," Hansteel intellectual property strategy research",hope that the research can provide guidance for Hansteel's intellectual property management in the future,and provide reference for the domestic large and medium-sized enterprises.This topic look the intellectual property management as a means to stimulate and protect enterprise independent innovation,use a combination of method and theory and demonstration,whole process of the enterprise independent innovation activities was looked as the research object,consider the aspectes of the enterprise research and development,technology,management,market development and maintenance,etc.,use the PEST,KFS,SWOT method,make a comprehensive systematic analysis of the opportunities and threats which Hansteel has to face and strengths and weaknesses which Hansteel has,make the Hansteel's intellectual property strategy.
Keywords/Search Tags:Han steel, Intellectual Property Strategy, SWOT
PDF Full Text Request
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