Research On The Development Strategy Of Wuhan M Steel Trade Company

The financial crisis sweeping the world in 2008 has put China's economic process to a severe test,and the central government has invested 4 trillion of dollars in infrastructure to stimulate economic development,with more significant results in the short term,but the infrastructure that has flocked to various localities has brought the development of the iron and steel industry into a state of development with the laws of the back economy.Hot construction has brought steel supplies in short supply,new steel production types of projects have sprung up the process,while the existing steel mills continue to expand production capacity,a time of steel production capacity and demand are on the surface of prosperity,in fact,the foundation is not well,the subsequent weakness.By the end of 2011,China's steel production has been seriouslygreater than demand,resulting in a sustained decline in steel prices,resulting in extensive production and shutdown of steel mills,the whole industry into a recession,this situation continued until the first half of 2016,steel prices slowly reversed.The country has been taking various measures in recent years to adjust the structure of the steel industry,but the results have been poor.As an important link in the chain of steel industry,steel trade enterprises are faced with the choice of life and death under the pinch of internal and external environment.The research object of this paper is Wuhan M Steel Trade Co.,Ltd.,which was born in this kind of environment,and now also faces the general problem of this industry.To achieve sustained development,it is bound to reformulate development strategies.This paper first analyzes the industry background of M steel Trade company,analyzes it with the development of M company's own specific development course,and uses the Strategic Management analysis tool to analyze the internal and external factors of Wuhan M Steel Trade Company,and finds out the advantages and disadvantages of M steel trade Company and the opportunities and challenges that may be faced under the new situation.After investigation and data induction analysis,the development strategy of Wuhan M Steel Trade Company is put forward:relying on internal advantages and taking advantage of external opportunities.And design to strengthen the supply chain cooperation,improve customer database,reduce operating costs,stable customer relations and repositioning enterprises for service enterprises and other measures to put into practice,and finally put forward the company's development strategy of organizational support,human capital protection and cultural security.Hope this can provide reference for the survival and development of M steel Trade company.