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Evergrande High Operation Performance Improvement Strategy Research

Posted on:2019-03-08Degree:MasterType:Thesis
Country:ChinaCandidate:L ChenFull Text:PDF
GTID:2371330542495493Subject:Business Administration
Abstract/Summary:PDF Full Text Request
Anti-wear and corrosion resistant material produced by anti-wear industry is a new material field,and the industry is a strategic emerging industry in China.The anti-wear and corrosion industry is concerned with new materials,circular economy,remanufacturing,energy conservation and emission reduction,resource conservation and other fields,and enjoys various government support.Evergrande high-tech as the leading enterprise in the industry,in the same industry occupies a large market share in the market,but Evergrande high-tech has many problems in the operation and management,which restricts the Evergrande high performance improvement and sustainable development of the company.In the face of fierce market competition,Evergrande high must objectively analyze the present situation of their own business environment and business performance advantage,overcome the inadequate,actively seeking targeted strategy,in order to improve business performance and market competitiveness.Based on the relevant enterprises at home and abroad for reference,the business performance,on the basis of theoretical research results and practical experience,to Evergrande high-tech as the research object,the management of the industry environment and internal environment has carried on the exploration,the paper analyzes the current situation of Evergrande high performance,put forward the corresponding countermeasures.The main conclusions are :(1)accelerating the construction of resource-conserving and environment-friendly society,and laying the important strategic significance of anti-erosion industry;The industry media and application environment,wear and corrosion of the great harm,promoted the antiwear and corrosion industry good development environment;The economic benefit of protection engineering and the continuous improvement of social reform have expanded the broad market space of anti-wear and corrosion protection industry,and the anti-wear and corrosion industry is a new industry with strong vitality.(2)Evergrande high-tech innovation as the kernel,in order to build a service-oriented enterprise as the goal,the global system to grasp the industry chain,expect to bring users the most valuable product experience,besides Evergrande high-tech products and technology research and development,service network,transformation development forerunner of competitive advantage,at the same time,also because of its market operation mechanism is not sound,its performance is affected.(3)Evergrande high new notes receivable amount and accounts receivable amount,and in its capital management,there are notes receivable shall be regarded as received debt collection,asset-liability ratio is higher,production arrangement is not reasonable,the production cost is high,the capital especially raw material inventory and the amount of inventory goods proportion in the total stock capital too high and the low sales gross profit margin,these will seriously affect the Evergrande high business performance improvement.(4)the promotion of Evergrande high and new business performance should be done in the aspects of notes receivable,solvency,production cost,inventory management,period expense,etc.
Keywords/Search Tags:Evergrande high and new, Business performance analysis, Operating environment analysis, Promotion strategy
PDF Full Text Request
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