Shaping The Brand Image

Archaeological literature shows that the method and technology of glass products made in China as early as the western zhou dynasty have appeared,due to the limitations of glass material production technology,and cultural history,aesthetic habits,the influence of such factors as the culture of glass art products did not form their own industrial base,until recent years,many manual art products,including glass art products,gradually get more and more people chase high and purchase,reach by the urban expanding to the villages and towns and rural areas.However,with the constant development of the national economy at present,although there are widely the application scope of glass products,but most people still very limited understanding of glass art products,will be excluded from the manual art glass art products,therefore,glass art products of the brand image creation of culture has become a top priority.Paper for glass art products,for example the manual now portray image of art and culture has carried out a systematic research,and puts forward concrete methods,concrete is divided into four chapters: the first chapter,through the literature retrieval method,the current situation of the development of domestic glass art products and the research both at home and abroad,illustrates the research background,research purpose,research significance and research methods;Localization,personalization,the second chapter,from the visual,diversified aspects combining with the actual case the concrete practice of the glass art products brand shaping method is put forward;The third chapter,illustrates the modern glass art products belong to art of artistic and cultural characteristics and manual and other related concepts;The fourth chapter,with the aid of the research method of the questionnaire method to portray image of glass art of visual analysis,diversity,culture and satisfaction investigation and research,summarizes the current glass art brand image shaping in the existing problems,and will implement the research,reflect the significance of the study.Handmade art culture of today with the development of society more and more popular,as the development of glass art in the art of emerging cultural industries hand like a raging fire,the development of blowout Handmade Art opens a new chapter for the art of glass,the glass is not only a kind of material processing,glass art is through art aesthetics and market application of public life influence can not be replaced.