Research On The Strategic Transformation Of ZK Coal Group

At present,the coal industry in China has entered the period of deep adjustment,and some coal enterprises are facing the dual challenges of resource exhaustion and management difficulties,and the strategic transformation is urgently needed.The 100 year ZK coal industry group,facing the shortage of resources,can not support the development of enterprises,the existing strategy can not adapt to the change of the environment,the safety management can not adapt to the change of the situation,the human resources can not adapt to the technical needs,the enterprise burden has not been able to guarantee the stability of the mining area and other outstanding problems,the enterprises have a serious loss and the survival is difficult.Under the guidance of the original "coal based,multiple development”strategy,although we have adopted a variety of measures to deal with the crisis,such as searching for high quality coal resources and reducing the cost of enterprises,it is still unable to reverse the situation of serious losses.This article hopes to provide a practical way for the strategic transformation and rejuvenation of ZK coal industry group through the flexible application of business management knowledge,and also provides useful inspiration for other coal enterprises to carry out strategic transformation.On the basis of in-depth study of the current situation of strategic transformation of enterprises both at home and abroad,the development status of ZK coal group strategic transformation,enterprise macro environment PEST analysis,micro environment analysis of coal industry,and SWOT matrix analysis method are put forward on the basis of the current situation of enterprise strategic transformation at home and abroad and the business management related theories of enterprise strategic transformation and sustainable development.The strategic combination of the transformation of the industry,through the Boston analysis method,puts forward the business combination of the enterprise to carry out the transformation,and draws the conclusion that the enterprise must carry on the strategic transformation,clear the principle goal and the strategic focus of the enterprise to carry on the strategic transformation,and put forward the outstanding innovation and development,the emphasis on cultivating the strategic emerging industry,and the extension of the industrial chain.As soon as possible,the coal deep processing and utilization base will be built as soon as possible;the concrete implementation path of the contraction of the backward production capacity,the continuous promotion of the enterprise transformation and upgrading,the deepening of the quality and the efficiency and so on,and the deepening of the reform to stimulate the vitality of the strategic transformation;the expansion of opening up,the release of the potential of the strategic transformation;a comprehensive promotion,the formation of a strategic transition joint force;a real time management and control,and a strategic turn.This type of fixed force and other safeguard measures provide a useful reference for ZK coal group and other coal enterprises to carry out strategic transformation.