The Research And Application Of Burberry Brand Color Of Garment

As the first element of clothing,color plays an important role in product development,marketing and sales,and the role of color in clothing marketing and aesthetic activities is increasingly obvious.In this paper,collecting and collating of clothing color of the works in Burberry’s ready-to-wear collection during recent 12 years and 24 seasons have been carried out and the color characteristics and expression rules of Burberry’s clothing brand are deeply analyzed.The article is divided into three parts.The first part is an overview of the brand of Burberry,the color evolution of the brand of Burberry is summarized in terms of the development history of the brand of Burberry,the development of color and the transmutation of style.The second part is the main body of this paper,that is,the research on color of pictures of Burberry’s ready-to-wear collection during recent 12 years and 24 seasons from 2006 to 2017 have been carried out,the color quantization statistics of each season’s clothing have been carried out by choosing colors of each image to form color cards for color application and implant them in PCCS color solid.The application data and proportion of color application of each season’s clothing color in four aspects of hue,lightness,purity,cold and warm color are calculated,the application characteristics of color are summarized,and the general rules are summarized.The third part is the application practices,color application of each season’s clothing color can be understood more comprehensively through the combination of pictures and icons,and the color rules and strategies of the brand of Burberry can be applied more effectively by Chinese clothing enterprises.Finally,learning from the color application characteristics of the brand of Burberry,we could create our own theme,design series women dress and make physical products.After the collection,analysis and application of Burberry’s clothing color,the author thinks that Burberry’s clothing color has strong and constant British characteristics,the color is mature and steady,the sense of brand color is strong,and the brand colors have obvious contextual relationship.Based on a comprehensive reference to Burberry’s clothing color,the design practices highlights the characteristics of youth,times,regions and personality of the clothing,and satisfactory results were achieved.