The Heritage And Innovation Of South China Traditional Crafts In Modern Fashion Design

Guang embroidery and Chaozhou embroidery collectively Guangdong embroidery,Foshan,Nanhai,Panyu,Guangzhou and its surrounding areas,and Shunde,one of the south China traditional folk arts and crafts with profound south China culture and art characteristics and profound human history cultural heritage value.With the development of traditional embroidery in other areas of China,Guang embroidery has its own unique development process.Guang embroidery subject materials widely and picture is gorgeous,there are many different kinds of stitch is unique and changeful,embroidery,with a compatible aesthetic qualities,rich full-bodied flavor of south China,contains profound south China folk connotation,has a long history of culture.With the emergence of industrial civilization and the impact of the new type of social culture,especially the treaty port of Guangzhou and the surrounding areas,making the traditional south China culture by foreign culture,a new economic structure,and multiple test market demand.Diversified choice makes traditional Guang embroidery products lost the original market advantage,at the same time also makes the more traditional Guang embroidery handicraft workers much less,leading to more and more traditional crafts from the People's Daily lives,Guang embroidery culture gradually get into trouble.Protecting and inheriting the excellent traditional folk culture is a necessary condition for the rejuvenation of Chinese culture,and the inheritance of Guang embroidery culture needs more attention and action.And how in the multicultural blend of develop and inheritance of traditional culture in the society is a creative thinking of the problem,now the trend of asked us to note that the relationship between inheritance and innovation.Through study the successful cases of other intangible cultural innovation summing up experience,and combine the characteristics of the Guang embroidery itself wide and the present situation of the office area,protection and inheritance Guang embroidery handicraft of the traditional south China culture representative.Based on Guang embroidery art as a starting point,this paper introduces the research background,origin,culture,enumerate the picture of the on-the-spot investigation,the specific analysis of the investigation object element,the transmission of cultural innovation through research and compared with other successful cases,hopes to these elements into absorption of deconstruction and reorganization,to explore more of its innovation and development and to realize the combination of with fashion design,to explore the design wit h local characteristics.Want more Guang embroidery artwork to go out,walk into people's life,vitality,can be injected more alive when he is in the process of combined with fashion design,traditional Guang embroidery art technology should be retained,the cultural connotation,to refer to its design,colour collocation can be more in line with the modern design ideas,do the appropriate adjustment changes to match the overall design services,such as innovative design ideas to Chinese clothing original design combined with Chinese elements,but also play the role of promoting China's original design.