Research On Corporate Culture Of China Coal Qinhuangdao Company

The core of corporate culture is the management philosophy and entrepreneurial spirit,the carrier of it is management and the enterprise rules and regulations,the corporate culture is one kind of management culture which the goal is gathering the pride,sense of belonging,enthusiasm and creativity of all employees.The experiences of many successful enterprises in the world prove that the excellent corporate culture can greatly promote the development of enterprises.On the contrary,it will weak the organizational function of the enterprises and even lead to the enterprise stagnation and recession.If we want the enterprise development be constantly optimized and perfected,we must constantly summarize and improve cultural construction of enterprises.The corporate culture of China coal Qinhuangdao company has been explored and accumulated after 30 years.It has formed a unique enterprise culture system,in the situation that company is actively engaged in human and material resources for integration,refining.Corporate culture is the essence of company development and growth.To really play the role of the corporate culture,in addition to refining the culture system,which is in line with the actual developments and to meet the historical tradition of enterprise.It is more importance to integrate the enterprise culture concept into the company's business activities,and form the soft power to promote the development of the company.Based on the basic theory of corporate culture,the article discusses the relationship between the level of enterprise development and the level of enterprise culture construction.On the basis of introducing the present situation of China coal Qinhuangdao company enterprise culture construction,we study the problems in the construction of enterprise culture which is using questionnaire and interview method.This article makes an in-depth analysis of enterprise culture construction from the aspects of material culture construction,behavior culture construction,institutional culture construction and spiritual culture construction.Finally,we combine the actual situation of corporate culture construction in China coal Qinhuangdao company,to propose targeted,enforceable goals and principles for the company's corporate culture construction.And the improvement measures are put forward for the four aspects of enterprise culture construction,the ultimate goal is to promote the healthy development of China coal Qinhuangdao company's corporate culture.