Research On Corporate Culture Construction Of BJGD Company

In the process of economic globalization,corporate culture has a more and more significant impact on the development of enterprises.Corporate culture not only shows the full value of the enterprise,but also reflects the sublimation of the operation concept.In the 1980 s,the United States and other western countries began to conduct systematic research on the contents of the enterprise culture field.The international interpretation of corporate culture is as follows: first,the behavior of individuals in a specific corporate environment;second,following the humanistic management;third,after the long-term operation activities of the enterprise,the values with strong corporate characteristics are gradually recognized and followed by all employees.As the needs of the transformation and upgrading of state-owned enterprises,"One Belt and One Road" national strategic planning,state-owned enterprises are facing the increasingly fierce market competition,how to better the importance of the advantages resources,better employee value and enterprise value integration,create a conducive to the diversified development of enterprise culture is particularly important.Therefore,both at home and abroad,whether state-owned enterprises,central enterprises,or private enterprises,all pay more attention to the construction of enterprise culture,and cultural management has become a trend of enterprise management.As a pipeline enterprise,BJGD company has always attached great importance to the construction of corporate culture,and its cultural construction has also played a certain role in such aspects as "enhancing internal quality and shaping external image".However,in the face of the establishment of national pipe network and the new requirements of the development of One Belt and One Road,the enterprise needs to enhance the influence of corporate culture.This paper will take the corporate culture construction process of BJGD company as an example,and use the method of literature research,investigation and interview and questionnaire survey to comb the corporate culture construction of BJGD company.It is mainly divided into five parts.First,the background of the topic and the significance of the research are explained,and the research background and ideas are briefly introduced.The second part summarizes relevant theories and viewpoints of domestic and foreign enterprise culture,and expounds the structure,core,function and function of enterprise culture.The third part,by means of questionnaire and interview,analyzes the existing problems in the cultural construction of enterprises and summarizes the causes of the problems.The fourth part puts forward the optimization strategy of the company’s corporate culture reconstruction,and puts forward optimization Suggestions in terms of design ideas and optimization principles,so as to reshape the corporate culture concept.The fifth part of the cultural management,assessment system,funds and other aspects of targeted recommendations,improve the security system so that culture can be carried out and inherited.Finally,the conclusion and prospect.It is hoped that the construction of such a cultural system can make the company’s corporate culture truly become one of the company’s core competitiveness,can become the spiritual pillar and power source to promote the company’s sustainable development,and provide strong support for the company to become a world-class professional pipeline company.Through the research on the corporate culture construction of BJGD company,it provides certain theoretical and data support for the research work of corporate culture construction academically,and enriches the theoretical research on corporate culture construction in China to some extent.In practice,the countermeasures and Suggestions of the enterprise’s theoretical system and guarantee system can not only improve the enterprise’s cultural competitiveness,but also provide some references for the reconstruction or establishment of the enterprise’s culture.