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The Study Of The Development Strategy Of Shijiazhuang FC Company

Posted on:2019-04-02Degree:MasterType:Thesis
Country:ChinaCandidate:H D WangFull Text:PDF
GTID:2371330572450356Subject:Engineering
Abstract/Summary:PDF Full Text Request
Strategy is a range of integrated and coordinated commitments and operations,which is designed to develop core competencies and obtain competitive advantages.For enterprises at any time,strategy is of the essence.Guided by the theory of enterprise strategic management,this paper studies the development strategy of Shijiazhuang FC Company,taking the enterprise development strategy as the research core and combining the characteristics and development status of the advanced composite products industry engaged in by Shijiazhuang FC Company.In the face of new opportunities and challenges,this paper mainly discusses the choice of development strategy suitable for the enterprise itself,the content of the strategy implementation,the safeguard measures and so on based on the analysis of strategic environment,including the external environment,internal environment and core resources.It is of great practical significance for Shijiazhuang FC Company to realize its strategic goal and keep healthy and rapid development.This paper expounds the background,significance and current situation of the research on enterprise strategic management at home and abroad,so as to lay the foundation for the development strategy research of Shijiazhuang FC company.And it introduces the relevant theories of enterprise strategy,including the process of enterprise strategic management,classical strategy theory and strategic analysis method,providing a theoretical basis for the following strategic analysis,strategic choice and implementation of Shijiazhuang FC Company.This paper then analyzes the strategic environment of Shijiazhuang FC Company,including the macro environment,industry environment,internal environment,and carries on SWOT analysis.Thus,the advantages,disadvantages,opportunities and threats of Shijiazhuang FC Company are obtained,providing a realistic basis for the formulation of the next development strategy.Next,this paper determinates and chooses the strategic goal of the development of Shijiazhuang FC Company.Three levels of the strategic choice are the adaptive strategy based on the strategic environment that pursues for the speed,the cooperation strategy based on the company level and the variations based on the business level.Finally,this paper explains the countermeasures and safeguard measures for the development strategy of Shijiazhuang FC company so that the strategy can be carried out smoothly.The last part is the conclusion and prospect of this research.The purpose of this paper is to choose the appropriate development strategy or strategic combination for the Shijiazhuang FC company in the late stage of entrepreneurship and to adjust them continuously with the change of the environment,making the company stronger and stronger rapidly so as to realize the common development of the employees and enterprises and achieve the vision of “to become a leader in the lean manufacturing of advanced composite materials in the fields of antenna and electronic equipment all over the country and a world-renowned contract manufacturer” as soon as possible.
Keywords/Search Tags:strategic management, development strategy, SWOT analysis, advanced composite materals
PDF Full Text Request
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