On The Color Effect In The Design Of Tea Beverage Packaging

As my people's living standards have improved,the concept of consumption has also changed.The demand for various commodities has also grown.The beverages that win by taste have also entered every household,and the tea drinks are healthy,safe,refreshing and natural.The low-calorie image appeared in everyone's field of vision,sales rose rapidly in all beverages,and soon became the "new" in the beverage industry.Packaging design and the product itself are closely linked,and in the packaging design,the color is more It is an important part of it.In the packaging design of tea beverages,products attract consumers through the color of packaging and guide consumers to purchase goods.The main research object of this paper is the color effect in the packaging design.Taking the tea beverage as an example,the research focuses on the “color effect”.