Research On The Development Strategy Of CNPC Logging Co.,Ltd.

2000 years later,to actively adapt to the new situation change and the need of market economic reform,China's large state-owned enterprises most carried out professional restructuring,China petroleum group logging co.,LTD.Is established in 2002 by the specialized reorganization and logging technology services company,the restructuring will China,changqing,north China,tuha,qinghai,tarim oilfield logging business together.Logging technology services business oil and gas industry is one of the main business of engineering and technical services plates,belongs to technology-intensive industry,its main task is the application of advanced equipment to measure the formation of physical characteristics,clear the position of the oil reservoir,the scope and scale,is the search for oil and natural gas geology family indispensable important means.In December 2017,the Chinese oil group company and its logging industry for the second restructuring,the original of the oil field logging service units all merged into medium oil logging company.After restructuring of logging company market share and service ability,research ability are improved greatly,but with continuous compression CNPC engineering technology service cost,logging technology service prices are declining,cause the per capita output value,profit ability of the company.Through the restructuring of medium oil well logging company how to improve their work ability,the next step to complete the mission and responsibilities,and implement the company's own steady and rapid development,is a key problem facing.This article mainly from the macro environment and logging technology service industry market environment are analyzed,at the same time analyzed the basic ability,the company's own core ability,the status quo of management,business risk,compares the major competitors.Through the SWOT analysis,QSPM matrix analysis,obtained relatively good strategic plan,the next step for medium oil well logging company to improve their work ability,and increase new profit to make the system complete,practical and feasible solution measures.