Research On The Performance Of China Tobacco Industry Organization

Since reform and opening up,China's economy has continued to grow at a high speed.After 2011,economic growth slowed down,and from high speed growth to high quality development.This puts forward new requirements for the development of state-owned enterprises.Therefore,this paper chooses China's tobacco industry as the research object,through normative analysis,empirical analysis,study of its organizational performance,has important theoretical and practical significance.Based on SCP paradigm and Bain's market performance theory,this paper focuses on the structure,behavior and performance of China's tobacco industry and their interaction.From the perspective of industrial structure,higher industrial concentration,greater product differentiation and higher barriers to entry and exit make the performance level of China's tobacco industry organizations steadily improve.From the point of view of industrial market behavior,the improvement of the industrial performance level has been promoted by making cigarette brands better and stronger,leading the market by mid-price products,vigorously promoting brand innovation and R&D,and mergers and integration within the industry.From the perspective of industrial operation performance,the performance of China's tobacco industry is good.By calculating the static efficiency of DEA and the dynamic efficiency of the Malmquist index of TFP,the non-parametric DEA data envelopment model was used to show that the production efficiency of China Tobacco is high and the DEA efficiency of technical efficiency has been implemented effectively.The technical efficiency of cigarette production is relatively high,but the development level of each province is different.Through empirical research on the correlation among market structure,behavior and performance,it is found that there is a significant positive correlation between the performance level of China's tobacco industry and the market share of cigarette sales markets,and there is also a certain correlation between infrastructure investment and performance.In view of the above problems,the following suggestions are put forward: We should further promote the inventory of tobacco leaves and improve the efficiency of resource allocation.Improve the concentration of cigarette enterprises.Increase the scale of inter provincial transactions.Make the cigarette brand better and stronger.Improve the innovative research and development ability.Improve the product structure and quality.Reduce cigarettes tar and reduce hazards.