The Study On Emotional Feature Of Liquor Packaging Design

Chinese wine has a history of more than a thousand years.It is closely related to people's affection and enjoys a unique place in every corner of society.As an entity,symbol,rite,emotion,Chinese wine always reflects people's attitude towards life.The package of Chinese wine is originally designed for storage,conservation and transportation,which is also attached with traditional culture and artistic value.In modern society,there is a wide range of Chinese wine and people's demands to them vary.The wine package is diverse in design,material adoption and appearance.Due to the needs of times,wine package has been infused with emotion and spirit.Based on the researches on package materials,appearance,graph,current problems and Chinese characters in package design,this article aims to people's awareness to the importance of wine package design and thus promote its products.The creative and aesthetic wine package design is part of modern design history.In order to help consumers have a better understanding to product connotation,we should change our mind,re-design wine package and put package design and traditional culture together.Therefore,not only should we meet consumers' demand,but also give priority to their spiritual needs.It is essential to bind aesthetic theory and consumer consciousness together,which makes the researches on the design of wine container more meaningful.