Research On Ecological Packaging Design Of Enshi "Miaoxianju" Bamboo Tube Wine

Hubei Enshi Miao bamboo tube wine craftsmanship is quite well-known.The bamboo tube is used as an ecological packaging container.Through the mixing of liquor,bamboo clothing and bamboo film,the liquor not only makes the liquor more fragrant and sweet in taste,but also reflects the return to nature.The unique spirit of returning to the original,it embodies the wisdom of the folk ecological packaging technology in the minority areas of Enshi Prefecture.Enshi is a tourist city,and bamboo tube wine is a local specialty product.However,this traditional folk craft has not been developed and paid attention to for a long time.Its packaging design research has a positive effect on the promotion of ethnic minority culture.Although the packaging of bamboo wine is convenient and environmentally friendly,there are also unsatisfactory design problems.Firstly,because the sealing of the bamboo tube is not enough,volatile alcohol affects the taste;secondly,the current rough and simple packaging on the market cannot demonstrate the inherent tension of bamboo culture.How to improve the brand tone through the redesign of ecological packaging,promote traditional folk culture,and make it more acceptable to young consumers,is an urgent problem to be solved in bamboo tube wine packaging.In this regard,the "Miao Xianju" bamboo tube wine of the Enshi local winery brand is used as the object,combined with the culture and characteristics of the Miao ethnic region,to give the bamboo tube wine packaging new meaning in terms of packaging shape,structure and graphic elements.This article firstly searched for literature and formed a preliminary understanding of bamboo culture and bamboo tube wine technology;secondly,went to Xuan'en County "Miao Xianju" Biotechnology Co.,Ltd.to investigate bamboo tube wine packaging and production process,and realized that bamboo tube wine packaging and The difference between other wine packaging;once again,combined with the market and status quo of "Miao Xianju" bamboo tube wine,analyze and conceptualize the brand from the aspects of brand logo,shape and structure,graphics and color,explore new forms of bamboo tube wine packaging design,and solve the original problem.There are problems such as crude brand logos,lack of Miao characteristics and weak structural design.The purpose of this article is to apply the unique elements of the region to the packaging design of bamboo tube wine,hoping to promote the development of traditional bamboo tube wine packaging design.