Study On The Influence And Countermeasure Of The Tobacco Industry Of Smoking Being Prohibited In Public Places

Smoking as a personal consumption has more than 500 years history,as a kind of consumption trend in history,which has spawned a huge industry.Our country is the largest producer and consumer in the history of tobacco.As the pillar industry of national economy,the high-speed development of China's tobacco has accumulated a lot of wealth.2016 tobacco tax revenue and profit of 1.0795 trillion Yuan,over fiscal taxes and profits 10006 trillion Yuan.At the same time as the enterprise mission,the tobacco industry time does not forget their social responsibility,accelerate the conversion of tobacco leaf production mode,stable investment infrastructure construction,management,leaf tobacco purchasing,organizing disaster relief,support services out of poverty,and in the number of tobacco plant acquisition cut at the same time,tobacco farmers income reached 66 billion Yuan in 2016,tobacco farmer household income reached 49200 Yuan.But with the continuous development of society and the progress of human civilization,and smoking activity was sidelined,global anti-smoking wave blustery.In 2016 in the thirteenth five-year planning again mentioned to push forward the ban smoking in public places,from the Chinese government to place,has adopted a series of measures for tobacco control,from enacted various laws to ban smoking in public places,has more and more influence on the tobacco industry.However,when we see the negative effect of the tobacco industry should also see the tobacco industry to the country's social benefits.Depth on smoking in public places will affect the industrial structure of the tobacco industry,not only will cause a downturn of the tobacco production management efficiency of enterprises,is not conducive to the stability of the national fiscal revenue growth,attached to the tobacco industry chain of retail customers,drawing and so on the benefit of the group will suffer so.To ban smoking in public places in view of the above problems,this paper,the influence of the tobacco industry as the breakthrough point,through the structure behavior performance operating status quo of the tobacco industry is analyzed,and the competition pattern of the tobacco industry and the internal and external environment are analyzed,summarized the disadvantages of the development of the tobacco industry and the threat of adverse factors.On the basis of the analysis,draw lessons from foreign tobacco enterprises under the background of tobacco control experience in a public place,from marketing to accelerate the development of products,and to carry out data,to strengthen the construction of brand growing recognition of consumers,and constantly promote the industrial structure upgrading and diversification,etc,comprehensive tobacco industry in China were put forward the coping strategies under the influence of the tobacco control in public places.