Research On Brand Cultivation Of Tobacco Company In Leibin City

Since 2015,China's economic development has entered a new normal,and the development of China's tobacco industry has taken on a new trend.The sales volume of cigarettes of laibin tobacco company continues to decline,and the inventory of cigarettes remains high.Inadequate laibin,unbalanced economic development,weak infrastructure,economic indicators in guangxi were in position between the economic development is facing great challenges,coupled with the current international and domestic tobacco control performance,the situation is not optimistic,and management of all kinds of tobacco control regulations and measures for the administration of releasing,and even control the one-sided,the absolute and the trend of escalation,smoking in public places,tobacco Internet advertising is strictly controlled,tobacco consumption and promote consumption of environment more serious.To protect laibin city tobacco company sustained steady development,stability of laibin city tobacco cigarette sales,raise cigarette sales structure,improve the company's business benefits,achieve taxes andprofits continues to grow,this paper USES case study,literature research,statistical analysis,comparative analysis and other methods,related resources of the cigarette brand cultivation practices,analyzed the laibin,cigarette market the present situation of the cigarette brand cultivation,finding out the existing problems.Aimed at the problem of cigarette brand cultivation system of the process is not perfect enough,put forward the laibin city tobacco company brand cultivation management process design,determine the functions and principles of brand management,brand management organization,the content of brand management module,for can't work well in combination with the goal and the focus of the current situation of the development of clear cigarette brand cultivation problems,put forward to determine the laibin,tobacco company brand cultivation key,outstanding brand cultivation orientation,subject and methods such as the key point.Aiming at the problems of ineffectiveness,inpertinence and insufficient resource integration,this paper puts forward new measures for brand cultivation of laibin tobacco company,and focuses on the priority of brand cultivation,method innovation,classification and differentiation,push-pull combination,customer segmentation and work requirements.To promote the brand cultivation work of laibin tobacco company to make new breakthroughs and achieve new results.