Design Of Quality Fruit And Vegetable Brand Packaging In The Age Of Internet Of Things

In recent years,with the development of Internet of things(IOT)technology,the psychology of consumption has changed obviously,which demands higher packaging of fruit and vegetable products.Packaging design pays more attention to the added value of packaging in the era of Internet of things,which fully reflects the new trend of people’s consumption in the new era.In the transportation of fruits and vegetables,due to transport conditions,temperature and climate conditions,it is inevitable that some products will deteriorate.Thus,if the trademark information,such as internal sensing elements or advanced bar codes,is packaged in the course of transportation and uses this principle to track and monitor the product,it is beneficial to consumers and businesses to avoid loss..Through the investigation of fruit and vegetable packaging in the existing market under the Internet of things era,this paper analyzes the present situation and existing problems of the whole industry chain development,and compares the present situation and level of fruit and vegetable packaging design at home and abroad.Taking the leisurely-shifting manor as an example to synthesize different design directions to interpret the quality of fruit with the original graphic image of fruits and vegetables,to arouse the association of consumers to products,to produce favorable feelings,and to promote consumption.The presentation of patterns and graphics highlights the features of the product,expands the audience’s age acceptance range,refined,concise and branded.To avoid the similar design of similar products in the market,the whole design focuses on the characteristics of the products.The purpose of this paper is to create an infectious brand visual image,optimize the way of information transmission,and facilitate stacking and convenient transportation.Then create a new brand,the realization of boutique fruits and vegetables reflected in the middle,high-end brand positioning.To inject new brand awareness into Zhuzhou Yaoyu Manor is helpful to enhance the market competitiveness of Yaoshio Manor.competitiveness of Yaoshio Manor.