Bayu Theme Illustration In Chongqing Beer Application In Packaging Design

Nowadays,when consumers buy products,they not only stay on the pragmatism of the products,but also tend to convey the brand culture value and form connotation of the products.As a unique artistic language,Illustrator is attached to the packaging of the product.The rich traditional culture and unique artistic charm bring people a sense of belonging and identity,and make people in the noisy and modern.Spiritual enjoyment and psychological pleasure in society.For the Bayu culture,inheriting and promoting regional culture,showing in the packaging design of commercial brands,is the current era Rapidly growing design needs.With the homogenization of the beer brand market and the impact of imported beer market,beer companies should make products have a good sense of trust and awareness in the minds of consumers.The aesthetic needs of the consumer group have been continuously improved.The packaging design of the product occupies the main link of product promotion and promotion,so in the form of packaging,it needs to be distinguished from similar products.In terms of the positioning of the consumer market,the product tends to be “young” and more attractive to the fashion and trend culture.Illustrators are different from other forms of design.In recent years,this form has been reflected in many product packaging.The unique artistic style,combined with the product characteristics,is displayed in the packaging design,which can make a certain difference with similar products.