Study On International Jewelry Brand Development

Jewelry industry is traditional and ever changing.The composition and expression of the business model of jewelry industry have been evolving in the process of historical development.Generally speaking,the core business model of today's jewelry industry is to establish a brand and acquire brand recognition.At present,there are many jewelry brands in the international market.International jewelry brands standing at the top of the industry have a history of over 100 years.They have been experiencing the test of time and always lead and dominate the market.Products of international jewelry brands with high brand added value are widely accepted and recognized by the market.The strength of brands is best illustrated by international jewelry brands.The era of Chinese jewelry branding has come.More and more jewelry enterprises have realized the importance of brands in the market competition.However,China has been short of high-end brands that can lead the industry optimization,and it is difficult to meet the needs of buyers for brand consumption.From the perspective of jewelry brand culture and marketing,this paper takes the development of international jewelry brands as the main research object,selects the recognized international jewelry brand as cases,studies and analyzes the specific process of representative international jewelry brands based on the background of the times and historical reasons,summarizes the commonness and characteristics of the process of international jewelry brand branding,analyzes the spiritual core,core driving force and development strategy of the brands,discusses and summarizes the reference points,and then draws a conclusion.To provide feasible suggestions for the establishment and development of Chinese jewelry brands,and to provide reference for the product positioning and product line segmentation methods of Chinese jewelry brands.The establishment of a brand requires a development process.Nowadays,the existing mature domestic brands should take the establishment of stylized products as their brand development goal.In the future,Chinese brands will definitely occupy a place in the world's brands.