Strategic Research On Green Transformation Of Zhejiang Shaoxing YL Printing And Dyeing Co.,Ltd.

The printing and dyeing industry plays an important role in China's traditional industries and the national economy,and it is dominant in the textile industry.The printing and dyeing industry links weaving industry and clothing industry firmly,which can effectively improve the taste and the value of goods.During the "Eleventh Five-Year Plan" period,China's printing and dyeing industry has achieved rapid development.While during the “Twelfth Five-Year Plan” period,the growth rate began to decline significantly.At the beginning of the “Thirteenth Five-Year Plan”,the industry has successively determined totake a unstoppable ambition and began to actively seek a suitable development pathof health and green.The printing and dyeing industry is an industry with high water consumption,high energy consumption and high pollution.Currently,subjected to the Green Barriers and economic boycott policies,the growth rate of im-and exportsof China's textile printing and dyeing has declined sharply,and it has been greatly damaged in international trade.In the meanwhile,consumers' demand for printing and dyeing products has also changed,withthe requiring of diversity,fashion and green type have improved.And the changes in domestic demand,the increase in international barriers and the intensity of green environmental protection have all become factors that constrain the sustainable development of the printing and dyeing industry.Therefore,the printing and dyeing industry is facing the necessity of transformation and upgrading,about how to achieve balanced development of resources,economy,environment and society,how to carry out an effective green transformation,all above are urgent problems for the industry currently.This article takes Zhejiang Shaoxing YL Printing and Dyeing Co.,Ltd.as a research object.This company is specialized in the textile fabric printing and dyeing,the home textile products,and the clothing production,processing,and sailing.There are some similar printing and dyeing companies in Shaoxing,and the scale of the one is at the upper-middle level among them,so it has a certain representativeness.This paper will analyze the actual situation of YL printing and dyeing in combination with the actual situation of enterprises and industries,focus on the green competitiveness,and analyze the advantages,the disadvantages,the opportunities and the threats through SWOT analysis method,and put forward the green transformation strategyin combination with the actual situation of Shaoxing printing and dyeing industry,including the elimination of outdated equipment,the introduction of new environmental protection equipment,besides,it hopes to increase investment in research and development,strengthen the combination of production,education and research,promote clean production and introduce energy-saving emission reduction mechanisms.This paper hopes to take this as an opportunity to promote the green transformation process of YL Printing and dyeing Co.,Ltdin Shaoxing,Zhejiang.At the same time,it also provides the visual aspect and method that can be used for reference about the transformation and upgrading of printing and dyeing industry.