Mawangdui Embroidery Pattern Design Application In Cultural And Creative Products

Mawangdui embroidery pattern has a long history,unparalleled,color and embroidery are used in just the right,which is characterized with cultural and artistic value and commerciality.In this paper,Mawangdui embroidery pattern as the research object,based on the daily life of modern people and combined with consumer demand,analysis of its design applications in cultural and creative products,showing the artistic value of the embroidery pattern of Mawangdui,design and production of practical,unique,aesthetic and heritage of Mawangdui embroidery pattern of cultural and creative products.First of all,the literature review method,Based on the research and analysis of the domestic and foreign theoretical monographs on the embroidery patterns and cultural and creative products of mawangdui,the classification of the embroidery patterns and the definition of cultural and creative products of mawangdui are understood..Then,through the investigation and analysis method,the Mawangdui embroidery pattern of existing products in the market were investigated and analyzed,summarized its advantages and disadvantages as well as user needs.Then using the summary induction method,obtained Mawangdui embroidery pattern organizational form,cultural connotation and process,and analyzed cultural and creative products of cultural elements,form elements and material elements,emotional elements and practicality,uniqueness,aesthetics and heritage of the characteristics.Finally,through designing the practice,Mawangdui embroidery pattern is designed with using direct application,extraction simplified,color matching and material innovative design methods,exploring and making Wenchuang products with the characteristics of Ma Wangdui embroidery Culture.This article starts with Mawangdui embroidery pattern to explore its design and application effects in cultural and creative products.To letter of embroidery and embroidery patterns as the main design elements,using direct application,extraction simplified,color and material innovative design methods,completed the design of Case One of "Braving&Thriving" series cultural and creative products;to longevity embroidery patterns as the main design elements,using direct application,extraction simplified,color and material with innovative design methods,and the design of Case Two of "Healthy&Auspicious" series cultural and creative products,to achieve the ultimate goal of this subject.It enriches the types of existing Mawangdui embroidery patterns and inherits the excellent Mawangdui embroidery culture,also for the future Mawangdui embroidery pattern of cultural and creative products design practice provides a reference.