Research On Developing Strategy Of Huaou Company

As the cell of national economy,enterprise is not only the main body of the market economy and the important creator of social wealth,but also the important driving force of technological progress and the mover to promote social civilization and progress.The overall development level of the enterprises in one country will directly determine the development level of the national economy and social development level.After the outbreak of the global economic crisis broke out in 2008,the domestic and international economic situation is dramatically changing and the global economic development is in slowdown status.Under the circumstance,the international market demand is shrinking seriously.Meanwhile,domestic labor and material costs are in increasing trend.Private small and micro enterprises,as the indispensable part of national economy,encounter great difficulties,especially for traditional manufacturing corporations.More and more small and micro private enterprises have no other choice to keep themselves work well in the market,Some of them try to keep survive by hard working in the hard situation,some others decide to close up the business due to the poor margin of the real estate economy.What is more serious is that the number of production-suspended enterprises and bankrupt enterprises in keep on increasing within these years.As we know,the operation status of small and micro enterprises has great impact on the healthy development of national economy and the success or failure of economic structure transformation.Even we can say that the development of Small and micro businesses is a great strategy in our country.Based on the situation,we have to pay more attention to help them get out of the predicament of development that means much to keep stable and healthy operation of the national economy.With the help of Guangzhou Huaou Leathers Products Corporation Limited(hereinafter referred to as Huaou Company),one of SME engaged in Guangzhou-one famous bags production base in China,we can check and point out the problems and bottlenecks encountered in development in these years by detailed review of their development history and current status,and we could try to help them to explore a strategy to maintain the sustained and healthy development after systems analysis.Firstly,with the help of the basic theory of strategic management,we will point out the facing macroscopic environment and industry environment by PEST analysis,find out the challenges and opportunities by SWOT model,and identify the value creating strategic sector to clear the core competitiveness.Then we will have a basic understanding of the current development status of the corporation.Secondly,we will put forward the vision and objective and set up the optimal development strategy after the deduction and analysis of Huaou Company by strategic pattern.To achieve the development strategy,we will implement the focus strategy.brand strategy in business level,strengthen the value chain management in production operation,and take talent strategy in management level.Through the operation and collaboration of these strategies,we could promote the orderly and healthy development of Huaou Company.Finally,to guarantee the implementation of the corporation strategy,Huaou Company still need to do some matching improvement in the management system.organization framework、enterprise cultural setting up and information technology,and strengthen the construction of modern enterprise system.It is the current situation that most of the domestic small and micro enterprises are facing the similar dilemma and development challenges as Huaou Company.To some extent,we can say that Huaou Company stands for most of domestic SME.We sincerely hope the paper can provide some certain reference for some other small and micro enterprises in the strategic selecting process.