Research On The Cultivation Of Core Competence Of BC Technology Corporation

The core competence of enterprise is the reflection of the comprehensive strengths of enterprise technology,product,management and culture established on the core resources of the enterprise.It is the unique ability of the enterprise formed in the operation process,which is not easily to be imitated by the competitors,and can bring excess profits to the enterprise.The core competence of enterprise has the characteristics of distinctiveness,value,ductility,dynamics and so on.Strengthening the cultivation and promotion of the core competence of enterprise continuously enables the enterprise to obtain enduring competitive strengths and maintain its prosperity.BC Scientific and Technological Company is a production enterprise engaging in regenerative polyester filament yarn.It has been committed to the research and development of waste and old resource recovering and recycling technologies.It has the full-chain production ability of washing,spinning and weaving with the recycled old and waste PET bottle grades.Its main products include regenerative colored polyester filament yarns,regenerative colored polyester fabrics,regenerative zippers and so on,obtaining several intellectual properties and invention achievements.After the development of more than ten years,BC Scientific and Technological Company has possessed a certain competitive strengths in the regenerative resource industry.However,in order to maintain fast,stable and lasting development,it is required to identify the core competence of the company,and accelerate to cultivate and promote it.With BC Scientific and Technological Company as the research object,this paper utilizes the theories and relevant analysis tools of the core competence.It combines theory analysis and case analysis to conduct researches on the cultivation approach of the core competence.This paper firstly analyzes the inner resources and current company abilities of BC Scientific and Technological Company,summarizes the existing problems and reasons,analyzes the external environment of the company combined with the PEST analysis method,the five-force model analysis model,the inner value chain analysis method and other tools,concludes the strategic positioning of the company and inner value chain activity of the company.Afterwards,it identifies the core competence of the company,confirms the core competence of the company to be technological innovative ability,operation management ability and brand culture ability.In the end,on such basis,it puts forward the cultivation approaches and specific measures of the core competence in the company in the present stage,including technology research and development promotion,information construction,fund utilizing,quality management,inheritance and development of enterprise culture and brand positioning and so on.This paper intends to put forward reasonable suggestions for the core competence development of BC Scientific and Technological Company,ensuring the company to have lasting competitive strengths.The purpose of this paper is to provide reasonable advice for the development of BC Technologies' core competitiveness to ensure that the company has a lasting competitive advantage.