| With the rapid development of energy economy in the 21 st century,the increasing global population and the acceleration of human travel rhythm,higher and higher oil fuel requirements have been placed in front of us.However,the traditional oil and gas energy resources are becoming increasingly scarce,and the search for alternative energy has become the core of solving the energy crisis.At present,in the energy crisis,especially in the development of alternative energy resources,the most mature technology and the most extensive industrial demonstration is methanol fuel in alcohol ether fuel,which is the preferred product for large-scale substitution.Compared with traditional energy sources,methanol gasoline has the advantages of strong power,low pollution emission,high safety and high cost performance.In this paper,the marketing of HZNY Alcohol and Ether Fuel Company is taken as the research object.After years of industrialization practice,although the company has achieved certain benefits,the wide-scale promotion of methanol and gasoline is still very difficult,the market of methanol and ether fuel is chaotic,and the people's lack of awareness of alcohol and ether fuel makes the company's development difficult,the market promotion progress is slow,and old customers.Loss,difficulties in developing new customers and bottlenecks in product research and development have become urgent problems for the company.This paper using the swot analysis method,systematic Analysis of the advantages and disadvantages of the company's alcohol ether fuel in the market,product research and development of marketing in the face of the opportunities and difficulties,on the basis of modern marketing theory with the swot analysis,exploring the optimization method of marketing research suitable for HZNY company,put forward the improvement project of product and market development,improve the level of HZNY company's marketing,realize the marketization of alcohol ether fuel. |
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