Study On Application Of QFD Method In Aerosol Product Development Of Z

China,one of the fastest emerging markets for aerosols.Whilst the market is growing at a rapid pace,the domestic competition is becoming just as fierce.The production speed of aerosols is increasing,at the same time the life cycle of the products is growing shorter parallel to it.Due to how the industry is structured,the companies in the market must constantly undergo research and development,in order to survive in the market.Quality Function Deployment(QFD)is newly implemented management method.It outlines,investigates and identifies customers needs before R&D is done,the result is a true reflection of both actual and potential needs of consumers.It analyzes,transforms and obtains specific process controls,including technical characteristics and configurations,as well raw material structure of the products.The paper outlines the aerosol industry.The aerosol industry is a sunrise industry that is fast-growing on a global basis.In 2018 the market is expected to reach $103 billion USD,with China reaching $98.8 billion Yuan.Company Z a company in the industry,we explore its production cycle,R&D,as well problems that have arisen.Problems that have include unclear demand,long development cycles,a lack of design innovation,and a lack of quality control.Using Company Z as the primary source,this paper models the outcome of the introduction of the QFD method into the company.Exploring the product development and management systems,with a specific focus on the acquisition,analysis of customer needs,and technological characteristics.Finally,we analyze the specific method for solving the problems in the development of high-quality aerosols post introduction of the QFD method.Displaying a solid analytical foundation for practical problems within enterprises.The composition of the QFD matrix construction,emphasizes the importance of analysis and sequencing of aerosol products and how those are carried out in through the QFD method.The customers needs are transformed into technical characteristics,technology configurations,product structures and performance of the product.It also notes the problems associated with product formulas and unclear packaging.There is a reference guide for aerosol companies to utilize the method for quality management of new product development.