Study On HG Chemical International Logistics Co.,Ltd. Business Structure Improvement

China chemical logistics is in a period of rapid development,has a good market demand.As the HG group to provide comprehensive logistics services for the professional chemical industry subsidiary,as has the global competition ability of chemical integrated logistics service provider,HG Chemical International Logistics Company Limited has a richly endowed by nature resources,often to seize the initiative in the competition.But facing the increasingly fierce competition environment and more and more powerful competitors,only rely on the resource advantage is difficult to highlight the continuing development in the industry.In order to maintain the leading position in the market,achieve five years overseas business income,profits reached the company’s total profit Run the 60% target,at the same time,in the capital,to the parent company and the board of directors of the requirements of the logistics and personnel training,allow enterprises to become a respected logistics enterprises,companies need to improve the comprehensive competitiveness of enterprises,to meet the demands of customers and market.This paper analyzes the present situation of the business development of HG Chemical International Logistics Co.,Ltd.It mainly elaborates several aspects including the organizational structure,network coverage business situations and etc.Then,it analysis the business development situation to find out the issues and existed.And then,analytic tools have been used to analysis its external and internal atmosphere respectively,for instance,PEST to analysis its external environment,Porter’s Five Forces Model to analysis the industry competition environment as well as SWOT to analysis the company itself.At last,combining the above analytic consequences and the strategic goals of the company,this paper made a business development research for HG Chemical International Logistics Co.,Ltd.And it ensures the business structure improvement,specific implementation ideas and supporting measures as well.Based on the present business situation and its competitive environment of HG Chemical Logistics,this paper expressed and analysis the bottleneck issues,for instance,unprofessional capital operating,imperfect Information Technology system,undiversified products,low degree of network management and deficient human resources.As a result,fundamental supporting factors have been worked out for implementing the business structure improvement.And the improvement goals can also be realized successfully as well.