Study On International Marketing Strategy Of SC Petroleum Technology Co.,Ltd.

Economic globalization is one of the most important characteristics in today’s world economy,it is also the important trend of the world economy development.SC Petroleum Technology Co.,Ltd.,which is the study object of this article,founded in 2006,is located in Dongying City,Shandong Province.It is an international oil well service enterprise gathering oil technology research,manufacturing,marketing and service,mainly specialized in providing oilfield stimulation service and advanced machinery.Under the complicated international oil market environment,to seek for more opportunities and development space has increasingly become the target of oilfield industry export-oriented enterprises,In this article,based on the strategy management theory,I’ve collected SC Company’s export data,statistics and information in recent years,and make analysis of the current international marketing situation.Analyze the macro-environment of SC Company,and by SWOT-AHP analysis,the article explicates the strengths and weaknesses,opportunities and threats for SC Company.Then use market subdivision conception to subdivide the oilfield chemistry market,and choose the target market after marketing environment analysis.In this article,the strategy plan comes from the analysis by utilizing strategic models.The International Market Dept.should make use of advantage,avoid weakness and adapt to the SO strategy with the focus on technology.SC company should optimize the product structure reasonably,improve the management method,realize sales management innovation,deepen infrastructure management of the International Marketing Dept.,improve the marketing management system,adopt modern marketing means,perfect market segments,establish and perfect marketing channels,develop more market and customer relationships,find new profit growth points,so as to improve the comprehensive competitiveness of the enterprise.This article provides some reference and advice for the formulation and implementation of enterprise development strategy,with the hope of improving the enterprise’s competitiveness and providing reference for domestic small and medium-size enterprises of the same type.