Research On The Development Strategy Of Jindai Jewelry (Sichuan) Company

Since the 1980 s,the Chinese jewelry industry has begun to recover.With the rapid development of the economy,the majority of people are pursuing a high-quality life.The demand for jewelry products is increasing,and the jewelry market has great potential.After more than 30 years of development,China has become one of the world's most important jewellery production and consumption countries.The competition between jewelry companies at home and abroad has become increasingly fierce.In 2004,Jindai Jewelry(Sichuan)Co.,Ltd.was registered in Chengdu by Hong Kong Jindai Jewelry which wanted to expand its jewelry market in the mainland.Facing the complicated competition environment at home and abroad,Jindai Jewelry(Sichuan)Company has encountered a series of operational difficulties and management difficulties during its development.From the perspective of strategic management,this paper systematically analyzes the macro,medium,and micro-environments faced by Jindai Jewelry(Sichuan)Co.,Ltd.,and carries out a SWOT analysis.In view of the development of Jindai Jewelry(Sichuan)Co.,Ltd.,this paper designs and formulates corresponding implementation plans for its future company-level,business-level,and functional-level development strategies,and proposes strategic implementation guarantees.This article hopes to build a set of scientific system analysis methods through the analysis and research on the development strategy of Jindai Jewelry(Sichuan)Co.Ltd..,discovering common problems faced by the majority of jewelry companies,providing guidance for other companies in the industry,enhancing the overall competitiveness of the jewelry industry,ultimately promoting the transformation and upgrading of China's jewelry industry...