Research On The Development Strategy Of Tongxiang Socks Limited Liability Company

Under the background of the impact of the global epidemic and the unprecedented changes in the world,the textile industry,as a traditional industry in my country,is currently facing a serious "survival crisis" and "strategic crisis".Branches are also faced with complex external environmental factors and structural shortage of internal resources.Although the overall export situation of the textile industry will pick up in 2021 and the domestic business environment will be stable and improving,enterprises still face the challenges of increasingly complex internal and external environments.Enterprises must do a good job in internal risk control and external environment analysis,combine their own development advantages,formulate scientific strategies and effective implementation measures in line with the survival and development of enterprises,in order to ensure industry status and viability.This paper takes the development strategy of Tongxiang Socks Co.,Ltd.as the research object,and expounds the research background and research significance of the paper.Tools,describe the current situation of the enterprise's organizational structure,production process,core products,sales channels,etc.,analyze the practical problems existing in the enterprise,and then analyze the external macro environment from the political factors,economic factors,social factors,and technical factors faced by the enterprise,using Porter The Five Forces Model analyzes the industry competition environment of the company from five aspects: the threat of new entrants,the threat of substitutes,the bargaining power of suppliers,the bargaining power of buyers,and competition among competitors.In-depth analysis of the internal environment in terms of resources,capabilities,etc.,and summarizing the opportunities,challenges,advantages and disadvantages that enterprises should seize at present.Through the use of SWOT analysis matrix analysis,combined with the mission and vision of the company,the company defines growth-oriented development goals for Tongxiang Socks Co.,Ltd.,selects SO strategy and formulates overall development strategy,from strengthening brand building,strengthening customer relationship management,information intelligence The implementation of specific measures in the aspects of transformation,improvement of innovation ability,etc.,and promotion of safeguard measures in terms of policy support,human resources,management system,financial management,corporate culture,etc.,to ensure the realization of the company's strategic goals.Finally,draw conclusions and prospects through the above research,hoping to help Tongxiang Socks Co.,Ltd.overcome its own problems,continuously improve its core competitiveness in the Liaoyuan industrial cluster,and promote the healthy development and growth of the enterprise.