Study On The Development Strategy On Jilin Jien Nickel Industry Company

With the development of China's economy,the demand for medal nickel is increasing year by year.Jilin Jien Nickel Company is a leading manufacturer of nickel,so it's necessary to research the company's development strategy to guide the production and operation of metal nickel processing enterprises.The paper first presents the general situation of metal nickel supply and demand at home and abroad along with factors analysis affecting the change of supply and demand of metal nickel market.And then studies the trend of domestic metal nickel supply and demand,the SWOT analysis by Jilin Jien Nickel Company in metal nickel supply and demand,and proposes future development strategy that meets the variation trend of supply and demand in metal nickel market for Jilin Jien Nickel Company.Based on the analysis of domestic metal nickel industry,The paper proposes Jien Nickel's diversification strategy on enhancing the ability for enterprise to survive and sustainable development,tapping market potential,and promoting international competitiveness and so on;Some management strategy such as industrial restructuring,improving the ability of technical innovation,strengthening management.