A Study On The Willingness Of Measurement Payment And Its Influencing Factors For Municipal Inhabitant Household Waste Based On The Model Of TPB-VBN

With the gradual improvement of national income and living standards,the complexity of the amount and composition of household waste is like the rising tide raising all boats.In order to better solve the problem of “garbage siege”,we need to implement the principle of “Who makes who pays”,which makes the household waste charging system has become a prominent problem in the field of public management in China.In this context,by analyzing the willingness of residents to participate in the measurement payment of household waste and its influencing factors,it can provide a solid foundation for the effective implementation of the household waste charging system.Based on the theory of planned behavior(TPB),value-belief-normative theory(VBN),pigou tax theory,The thesis constructs an integrated model of variables such as value perception,responsibility attribution,behavioral attitude,subjective norms,perceived behavioral motivation,and behavioral intention.In order to evaluate the willingness of inhabitants in Wuhan to participate in the measurement payment of household waste and its influencing factors,path analysis and effect decomposition are conducted by utilizing spss,amos and other software.The research shows:1.Perceived behavioral motivation,responsibility attribution,and subjective norms have a positive impact on the willingness of measurement payment.2.The total effect of value perception on the behavioral attitude,subjective norms and responsibility attribution is weakened in turn.3.The direct effect of subjective norms on behavioral intentions is greater than the indirect effect of subjective norms on the behavioral intentions through responsibility attribution.4.The direct effect of value perception on the responsibility attribution is far greater than the indirect effect of value perception affects responsibility attribution by affecting subjective norms.5.The reasonableness of the charging standard is the most concerned factor for residents.In view of this,we should create a good social atmosphere,enhance residents' perception of value;strengthen the top-level design of the government,improve perceived behavioral motivation,Thereby promoting the governance of household waste to“good governance”.