The Application And Innovation Of Chinese Printing Culture In Brand Image Design

With the development of the times,the new media industry with mobile phones as the main media is gradually encroaching on the paper media market.E-books,electronic albums and dynamic posters are gradually replacing traditional forms.The decline of paper media has a huge impact on the printing industry,which is one of its related industries.The continuous downturn of modern printing has brought greater challenges to the promotion of traditional printing culture.In 2010,Chinese wood movable type printing was listed in the list of intangible cultural heritages in urgent need of protection.The ancient printing art returned to people's vision and gained a short recovery.However,due to the problems of single promotion mode and old form,the extension scope is very limited.Traditional printing It is difficult to inherit culture.This paper does not confine the vision to the single field of printing,but comprehensively analyzes the cultural communication market,combing the changes of cultural communication form following the market development.Understand the advantages and disadvantages of each change and market feedback,and determine the research direction by combining theoretical analysis and practical feedback.After a series of comprehensive analysis,"Yinyun Xinyu" cultural and creative center is the most suitable form for the current printing culture communication.In this paper,through the analysis of brand target groups and product positioning,the basic tone of cultural and creative products is determined.Through the analysis of the operation of the same form of venues in the market,the classification of cultural and creative products,the current cultural and creative product design is understood.The key points of the plan are to compare and analyze the development mode and limitations of similar venues or cultural communication institutions,to understand their own advantages,to find out the existing shortcomings,to make clear the brand positioning and specific design direction of characteristic cultural creation of Yinyun new Chinese creation hall,and to develop characteristic cultural creation Hall integrating cultural creation product exhibition and sales and printing cultural communication experience by aggregating cultural creation product market.? In addition to the complete design of the brand image of the printing and cultural creation hall,the design of cultural creation has been promoted to the height of product design,and the rationality of product structure,material and the part of mutual achievement with traditional culture have been studied.The cultural and creative Museum,which gathers cultural and creative interest and Exhibition interest,will attract more people to understand traditional printing culture,pay attention to traditional printing culture,provide more practical experience for the modern expression of printing culture,and provide more research reference for the future development of cultural and creative Museum brand.