Research On The Cross Border Marketing Of Tobacco And Tourism Of Q-cigarette Product

China’s tobacco industry is currently a small number of domestic monopoly management industries.With the increasingly severe form of tobacco control in recent years,the tobacco industry is facing increasing development challenges after the "ten-year golden period".In order to transition smoothly from "high-speed development" mode to "high-quality development" mode,Chinese tobacco enterprises have made different attempts and explorations in product category innovation,marketing tool innovation and marketing mode innovation,among which cross border marketing of tobacco and Tourism is one of them.In this paper,Q-cigarette products as the main research object,combined with the attributes of its tourism products,focusing on the Yunnan market,the marketing model of "tobacco + tourism" is studied and discussed.In the course of the research,literature research,case study,inductive analysis and other methods are used to summarize and analyze the marketing status and problems of "tobacco + tourism",the marketing environment of tobacco and tourism in Yunnan Province,and the marketing situation of Q-cigarette products,so as to find out the problems existing in the marketing process of Q-cigarette products.Then the necessity and possibility of implementing the cross border marketing of tobacco and Tourism for Q-cigarette products are demonstrated and analyzed,and the target and direction of the next marketing strategy implementation are defined.Finally,around the marketing objectives,applying the concept of omni-directional marketing in the modern marketing theory system,this paper puts forward the implementation suggestions of the strategy of the cross border marketing of tobacco and Tourism of Q-cigarette products in Yunnan market from four aspects: relationship marketing,integrated marketing,internal marketing and performance marketing,and puts forward the information feedback and key points through the problems that may exist in the implementation of the pre-judgment strategy.Safeguard measures such as organization,strategy optimization,etc.This study provides a reference for the strategy optimization of Q-cigarette products in Yunnan market,and has a certain reference significance for the implementation of other similar products "tourism plus" marketing strategy.However,this paper mainly focuses on the development of Q-cigarette products in Yunnan market,and its development strategy from the province to the whole country and the mode of joint marketing with other Yunnan characteristic products are still insufficient.