Study On Marketing Strategy Of Biological Reagent Products Of M Company

The bio-industry is the most innovative and far-reaching emerging industry in the 21st century.With the rapid development of the bio-economy in recent years,this industry has become another new economic form after the information economy,gradually integrating into people’s daily lives and playing an increasingly important role.With the release of the national biological industry policy and the promotion of the biomedical industrialization,the procurement of biological reagents has increased by more than 15%per year.It is necessary for M company to develop appropriate marketing strategies to grasp opportunities and maintain its market position in the rapidly growing market.This paper gives a brief overview of the subject’s background,confirm the purpose of the study and significance of this paper,and determines the research content and research methods.After consulting a large number of literatures to summarize the marketing theory and strategic management theory,the stp-4ps was selected as the core theoretical basis of marketing management by elaborating relevant marketing theories.The internal environment of M company is analyzed by IFE matrix,and the external environment of M is analyzed by PEST analysis and EFE matrix.Using the STP theory in market theory marketing to segment the market of M company,determine the market segment and define the positioning of M company in the market.SWOT matrix was used to clarify the opportunities and threats brought by the external environment,as well as the advantages and disadvantages of M company.By analyzing the internal and external environment of M company,the sales strategy was determined,and the marketing strategy was formulated based on the stp-4ps theory.Finally,put forward the safeguard measure of implementation strategy.