ZJ Company Marketing Organization Management Reform Practice Case Study

In the background of global economic integration,the domestic competition internationalization,sustainable and rapid development of China economy,or in the future China new economic growth engine,must rely on the booming private economy,public business,strategy innovation ",will enable the private economy to become a beautiful China economy development the scenery.The marketing organization and management issues,is a large number of development of the private small and medium-sized enterprises in the management process of the more prominent and urgent problem.This paper studies the case of ZJ construction materials company,is a research and development,production and sales of products are the main wall insulation engineering materials company,enterprises from scratch,from small to large,has gone through a never norms to regulate the family of small and medium-sized enterprises to a modern enterprise governance,the transformation of the way.ZJ company from no marketing organizations,to have a sense of marketing organization,this is the first step in building a marketing organization framework.Enterprises also through the construction of marketing organization structure,the establishment of functional departments,the development of job responsibilities and marketing management processes,and constantly build the core system of enterprise marketing organization management.ZJ company also according to the needs of the operation of marketing organization management,step by step to develop the management rules and regulations,and timely implementation of the organization authority,and gradually improve the form and content of marketing organization.Enterprise problems,often difficult to find their own.ZJ has also hired outside experts to help identify,analyze,and solve problems in the form of an enterprise.Private enterprises in the development process,the need to build a team,constantly sum up enterprises with ZJ model,the company proposed a "moral character,attitude,ability,qualifications,education" and "four kinds of people and their usage patterns",allow enterprises to better identify and assess talent.Compensation mode is the source of marketing organization vitality.The commission system and performance system,enterprises often take the form of incentive,the "new ZJ" mode of exploration,effectively stimulate the vitality of the marketing organization,enhance the initiative of internal marketing personnel.Team culture,is the enterprise marketing organization cohesive force,the force of the heart,fighting force of the powerful guarantee.ZJ company by creating "family + army + school" three in one organization culture,for the future sustainable and healthy development of enterprises laid a solid foundation.In this paper,to solve the many problems encountered the marketing organization and management of small and medium-sized private enterprises in the growth stage,to help them out in different periods of marketing organization management mistakes can be changed from family management to modern corporate governance,has the reference value and significance.