X Company's Customer Satisfaction Measurement And Promotion Strategy Research

In today's domestic manufacturing industry to promote supply-side reform,globalization,marketization is getting faster and faster,and the external environment has undergone tremendous changes.Enterprises want to avoid survival of the fittest and survive and develop in fierce competition.With a high degree of customer satisfaction,we can continue to maintain the market and even occupy the market and achieve long-term development.X company's ductile iron pipe products have strong technical strength and are in the leading position in the industry.Their products are mainly used in the fields of water supply and drainage,water conservancy projects and integrated pipe corridors in urban infrastructure construction.However,with the slowdown in the growth of emerging markets,the slowdown in domestic GDP growth,and the implementation of the most stringent environmental protection policies in the Beijing-Tianjin-Hebei region,the continuous expansion of competitors and alternative manufacturers of cast pipe products has challenged the company's further development.This paper firstly combines historical documents,customer complaints,expert interviews,industry interviews and other comprehensive opinions to design a questionnaire suitable for X company,and then analyzes the survey data and uses multiple linear regression methods to process the data.Firstly,the overall customer satisfaction and first-level indicators are obtained: product satisfaction,service satisfaction,and price satisfaction.Then the multiple-level linear regression of the two-level indicators of the three major indicators is carried out,and finally weighted.After sorting,the factors that influence the customer satisfaction of X company are obtained.Based on the analysis of the factors affecting the top four,and based on the analysis of the reasons,the strategy and improvement methods are proposed.It is hoped that the activities of marketing,sales,service and technology will be linked to form a closed loop,which will further stabilize and expand customers.These resources bring long-term advantages to enterprises.