Research On Gene Extractionmethod And Applicationofweifang Kite Culture Designbased On Eye Movement Analysis

Nowadays,digital collaborative work mode is becoming more and more popular.With the rise of big data technology and cloud service platform,network collaborative design is developing rapidly.In the past,various limitations caused by Designers' own factors are being broken in the process of product design.Designers will bring their own characteristics into full play through the collaborative work environment in the network platform.Therefore,new design methods and scheme decision-making methods based on design gene theory can effectively realize the theoretical innovation of future design methods.Culture is the soul of creative product design.Integrating traditional culture gene into modern product design will help to improve the inherent cultural meaning of the product,and then increase the added value of the product and form the brand effect.Qi is the birthplace of Qilu culture,and is an important area to carry forward and inherit traditional culture.The kite culture is a treasure of traditional folk culture in the area.It has a large shape,bright color,strong contrast,and has high aesthetic value.The effective application of kite culture design features to modern product design is the inheritance and innovation of traditional folk culture.The thesis will take kite culture as a research carrier to explore how to use the theory of design gene for the purpose.With the help of eye movement analysis and AHP method,the design characteristics of kite culture will be analyzed in depth.This paper mainly uses theoretical research method,data investigation method and experimental analysis method to study.Theoretical research is carried out from four aspects: basic theory of genetics,product design and genetics,product culture design genes and the basic principles of eye movement experiments.Through the comparative study of biogenetics and product design,the basic form of product design gene is obtained,and the genetic process of product design gene is summarized,which provides a theoretical basis for the follow-up research work.Data research was conducted by means of literature collection,kite production,on-site kite festival activities and museum visits.In the first part of the experiment,we analyzed the collected data in depth,and selected the kite flying with representative characteristics to do eye movement analysis experiments.The eye movement experiment method was used to extract the visual design features of these kites.By summing up the general form of the design characteristics of kite culture,we constructed the characteristic index system of kite culture design.Combined with the results of theoretical research,the general form of kite kite culture design gene is defined.Methods In the process of application,the design orientation of the target product was carried out by setting the product design target.Select the typical swallow swallow kite design eye movement analysis experiment,through the experimental data analysis,get the cultural design characteristic index system of swallow kite.According to the hierarchical characteristics of the design index system,the decision-making of design scheme is carried out by means of AHP method.In the process,the hierarchical model of swallow kite cultural design characteristic index is constructed,and three different design criteria are designed according to the target product positioning.The sorted model data are input into MATLAB for calculation.According to the calculation results,the optimal designscheme is obtained,and the decision-making of the design scheme is completed.Through in-depth and comprehensive analysis of the characteristics of kite kite culture design,this paper summarizes a design based on the theory of gene design,through data research method,eye movement experiment method and AHP method decision design scheme,combining the design,identification and extraction of kite culture design and application.It is hoped that this method can provide more effective theoretical reference and research ideas for the design and development of cultural and creative products in the future.