Study On DF Company’s Competitive Strategy Selection And Formulation

During the "Thirteenth Five-Year Plan" period,China’s daily-use glass industry will focus on optimizing the industrial structure,promoting the optimization and upgrading of the glass product structure,and focusing on the development of high-level,high value-added,high potential,high-tech content,and promising prospects.Products,and constantly improve the industry’s ability to innovate.At the same time,with the increase in industry concentration,those companies with leading technology,good production capacity structure,and high brand awareness will receive more support,continue to grow and become industry leaders.In this context,the competition among glassware companies is bound to intensify day by day,and it is particularly important for companies to choose and adjust their competition strategies in light of the external environment and their own circumstances.The purpose of this paper is to explore how DF companies should deal with bottlenecks in the development process and how to effectively play their own advantages and core competitiveness from the perspective of strategy formulation and implementation under the above background,so as to enhance and maintain DF’s competitive advantage.This article mainly conducts research from the following four aspects: Firstly,the basic environmental situation of DF company is explained by using PEST analysis method and five-force model.After that,the company’s organizational structure,human resources,marketing strategy,cultural environment,information management status and other aspects of the company’s competition status were analyzed.Based on SWOT,an alternative strategy was developed,and the specific competition of DF company was selected based on QSPM matrix.strategy.Finally,from the perspective of strategy implementation,the feasibility of the strategy is analyzed,and the four aspects of marketing strategy,culture,organizational structure,and information management are discussed separately.Through systematic research,we can see that DF has a better internal and external environment.The company has more advantages than disadvantages,and more opportunities than threats.Therefore,it should actively compete with its peers to help companies further develop.In order to help DF companies to choose competitive strategies more scientifically,it is necessary to use the QSPM matrix to evaluate the various alternative strategies formulated by the article,so as to help the managers of DF companies clearly realize the current situation of the company and work out more scientific 3.The final result provided by the QSPM matrix research is 8.15 points for the differentiation strategy and 7.82 points for the low-cost strategy,so the differentiation strategy should be the main strategy.In terms of the implementation of DF company’s differentiated competition strategy,this article focuses on specific suggestions from the aspects of marketing mix strategy differentiation,company culture differentiation,company organizational structure differentiation and company information management differentiation.