Research On The Design Of Cutural Creative Product Of National Non-heritage Xinyu Grass Cloth Embroidery Under The Background Of Lcultural And Tourism Integration

Grass cloth Embroidery of Xinyu City,Jiangxi Province was included in the fourth batch of national intangible cultural heritage representative projects in 2014.Grass cloth Embroidery evolved from Jiangxi traditional folk embroidery,named after ramie fiber hand-woven embroidery material Xiabu.It is the only embroidery species named after the embroidery material in 28 embroidery species in China.It originated from the Northern Song Dynasty and spread to the folk.Long history.It is an important witness to history and an important cultural carrier of people's living habits,aesthetic hobbies,and thinking methods.Under the impact of the rapid development of modern industry,Xiabu embroidery,like many traditional handicrafts,not only has great development opportunities,but also faces severe challenges from market pressure.In the context of the deeply integrated development of cultural tourism,how to make use of the positive interaction between culture and tourism on the development of Grass cloth Embroidery intangible cultural heritage.This research was put forward under the background of the theory and reality proposed by the Ministry of Culture and Tourism to promote the integration of non-heritage and tourism.At present,cultural and tourism integration has a broad market demand,specifically using Grass cloth Embroidery intangible cultural heritage as a case,combined with the development trend of cultural and tourism integration,to develop and research Grass cloth Embroidery cultural creative products.This research is based on a comprehensive analysis of cultural and tourism integration and the origin and development of Grass cloth Embroidery,production technology,artistic style and value,combined with investigation and analysis of the market status of Grass cloth Embroidery cultural and creative products,to find problems and analyze them in depth Based on relevant excellent cases,the principles and methods suitable for the development and design of Grass cloth Embroidery cultural creative products are discussed.Through the inheritance,improvement,innovation and protection of products,product sets and external products,comprehensive,multi-level,and in-depth development of Xiabu embroidery cultural creative products,and analysis of award cases in the past 3 years to supplement product design proposals.Through designpractice,we will finally present cultural and creative products featuring Grass cloth Embroidery,which are both practical and cultural,and give Grass cloth Embroidery new creativity.We hope to provide new development for the protection and development of Grass cloth Embroidery intangible cultural heritage path.Significance of innovation and research: Explore the design and research of Xinyu Grass cloth Embroidery cultural creative products from the perspective of cultural and tourism integration,tap the consumption potential of Grass cloth Embroidery culture in the tourism cultural and creative products market,analyze and extract tourists' purchases in Jiangxi Market demand for cultural and creative products,and targeted Grass cloth Embroidery culture into cultural creative product design,designed Grass cloth Embroidery cultural creative products.