Tea And City:A Research On The Image Construction Of Leisure Chengdu And Its Old Tea House

Teahouses are the most common sight on the streets of chengdu,“Stay at teahouse ”is one of the most daily leisure chengdu citizens in China quickly into the context of modern city,was once a part of chengdu people daily life of the old tea house,packaging official propaganda in the media and the media marketing,such as various power,with its plain traditional image,become the important endorsement leisure chengdu image identifiers on the one hand,the teahouse is still the ordinary citizen daily leisure interpersonal activities such as first choice,on the other hand,deliberately packing the old teahouses are taking people dwelling on the past looking for spiritual home of the function,is more important on the one hand show in chengdu,it become to build leisure On the basis of the entity of the public leisure space,the old teahouse gradually sublimates into a city.This paper,by means of literature search,sorts out the development process of chengdu teahouse,and makes a comparative analysis of it with the teahouse in other cities in China,and summarizes the uniqueness of chengdu teahouse culture.On this basis,the paper further focuses on the guanyingge teahouse in shuangliupeng town to investigate the rise and fall of a century-old teahouse,so as to see how the teahouse plays a role in the construction of the city image of chengdu.Through field investigation and analysis the following conclusions: first,in order to adapt to the needs of different groups,the emergence of compound tea teahouse greatly squeezed the old tea house of living space,but the old teahouse of distinctive characteristics in the highlight leisure chengdu city image in new second,city image building is in visitors' imagination and chengdu residents of self-image construction gradually formed in the interaction and adjustment in the end,in the city of chengdu to the process of modernization,The old teahouse became the meeting point of the two forces of official expectation and folk practice just in the process of the old and new transformation,which gradually became one of the name cards to speak for the image of chengdu.