Study On The Packaging Design Of "Shishitong" Brand Dried Persimmon

In recent years,Fuping is committed to promoting the development of local characteristic industries,among which persimmon cake is one of the most influential local specialties,widely loved by consumers.Although persimmon industry development momentum is strong,the number of related manufacturers like bamboo shoots after a spring rain,but there are still some industry old diseases to be removed,the most obvious is the importance of packaging design is not enough.Dried persimmon in improving product value of dried persimmon packaging plays an important role in the process,but most of the existing packaging on the market has a lack of local characteristics and cultural connotation,the identification is poorer,more obscure positioning and overall visual image is bright,and many other problems,thus to some extent,restricted the persimmon industry further development,failed to produce its market power.The method of anatomical design is proposed by Taku Satoh,the most representative designer in Japan.He conducts anatomy from the perspective of design and from the perspective of consumers,so as to better understand the needs of consumers.This article through to organize the materials of Fuping dried persimmon and characteristics of the modern local native products packaging design,the current existing on the discussion Fuping persimmon packing condition,combining anatomical design method of"shishitong" brand packaging design and anatomy,hopes to further update the Fuping persimmon packaging design way of thinking and intuitive visual effects,in order to realize the Fuping dried persimmon closely integrated packaging design aesthetic value and practical,power Fuping,dried persimmon industry can bring more significant economic benefits to the local.