Business Plan Of DC Company Service Platform

Founded in 1998,DC company is a hotel supplies market operation enterprises,the company deeply rooted in the hotel supplies market for many years,in this industry has accumulated fruitful management,operation experience and related industry resources.In order to provide more value-added services to merchants in specialized markets,increase customer stickiness,and actively promote the "Internet +Specialized market" business model.After preliminary investigation and research,the merchants have a large amount of domestic and foreign trade every year,and the financing is difficult and expensive.DC company intends to provide the comprehensive foreign trade service and the supply chain financial service,to solve the pain point of merchants during their operation.Therefore,this project business plan is specially formulated to provide reference,in order to help DC company to make the decision of investment.Firstly,this paper introduces the company profile,project resources,business model and profit model.Secondly,PEST analysis model and Michael Porter's Five Forces Model are used to analyze the macro external environment,industry environment and competitors.SWOT analysis was used to analyze the internal advantages,disadvantages,external opportunities and threats of the project,The advantages of this project are as follows: DC company has strong brand influence,strong financial source and business transformation ability;Opportunities include: relevant policy support,"One Belt And One Road" dividend,global economic recovery and broad market capacity;Disadvantages include: the operation is still in the running-in period,the operation team lacks tacit understanding,the platform is not well known,the customer reserve is insufficient,and the lack of a strong technical team;Threats include: in the short term,word-of-mouth marketing is difficult to achieve,difficult to form a large customer group,Onetouch company is the largest competitor,domestic new potential rivals continue to appear.On the basis of the above analysis,STP model is used to elaborate the market segmentation,targeting and positioning.Market positioning is specialized market.Then,we use the 4P theory to develop the marketing mix strategy of the project,respectively determined the product,price,place and promotion strategy..On this basis,this paper introduces the organizational structure,core team and personnel allocation of the project,formulates relevant salary planning and incentive mechanism,and formulates the construction schedule of the project.In terms of financial benefit prediction,the net present value(NPV)of the project is 3.12 millions RMB,and the internal rate of return(IRR)is 13.29%,the dynamic payback period is 4.94 years,indicating that the project is a high-quality project with considerable investment returns.Finally,through the sensitivity analysis,it is known that the possible risks are controllable.In the qualitative analysis,the policy risk,management risk and market risk are analyzed and relevant countermeasures are expounded.The paper try to study the new model of "Internet + Specialized Market + Foreign Trade Integrated Service +Supply Chain Finance",which has great practical significance.This article is "Internet + Specialized Market + Foreign Trade Integrated Service +Supply Chain Finance" new pattern research,has important practical significance,it also has a strong guiding significance and application for its upgrade,and provides some reference and enlightenment for Guangzhou other specialized markets.