Research On Illustration Language Expression In Modern Dessert Packaging Design

With the continuous progress and development of society and the diversification of products,illustration,as an important and unique form of expression in the sweet packaging,is deeply loved by the public with its unique expression techniques and skills,and plays an increasingly important role in the design of sweet packaging.Attract consumers' eyes and promote sales.Packaging illustration with modern performance features can not only affect the sales of goods by highlighting the product information content,but also show the corporate culture,so that the brand is deeply rooted in the people's mind.We can also use different methods and forms to make products appear in front of consumers,giving different visual impact and different feelings.This paper mainly studies the form and style of illustration in packaging,and the advantages and functions of illustration in packaging,so as to explore the illustration language of modern dessert packaging design.Combined with the classic case analysis,it also explains the different styles of illustration design.This paper is mainly divided into four chapters,focusing on the expression form and language research of illustration in dessert packaging design.At the beginning,it introduces the origin of illustration,the expression method of illustration,and analyzes the function and advantage of illustration in the visual communication of modern dessert packaging design.At last,it summarizes and prospects the expression form of illustration in dessert packaging design.The use of illustration in dessert can be hand to hand,which is easy to produce spiritual resonance and give people visual impact.It is believed that the combination of illustration and packaging can make packaging more visual impact and attract people's attention.