Study On The Application Of The Visual Language Of Cloisonné In Cosmetics Packaging Design

Cloisonné is a cultural treasure with unique national characteristics and artistic rhythm in the history of thousands of years of arts and crafts in our country,containing valuable artistic features and profound cultural connotations and integrating practicality and artistic aesthetics.Seeing from the development history of cloisonné,it is not only a traditional practical aesthetic device,but also a vivid carrier of the historical civilization and aesthetic development of China.The cloisonné was introduced into China with foreign wares,and then integrated with the traditional arts and crafts techniques of local bronzes and porcelain accumulated for thousands of years to form a new craft with Chinese national characteristics.The unique visual language features of cloisonné's style,ornamentation and technique are rich in cultural connotation and artistic value,and are worthy of further study and reference.This paper,starting from the design point of view,proposes a new idea of combining traditional arts and crafts cloisonné with national brand cosmetics packaging design,and provides brand-new design culture elements and themes for the current national brand cosmetics packaging design.First,this paper collects three modern and innovative cases of traditional crafts from different kinds of traditional techniques,studies the visual language feature extraction of traditional crafts and its innovative use case analysis in modern design,analyzes the common law of visual language feature extraction in the traditional innovation of three different materials of bronze,wood and textile,and summarizes the common method of modern innovative design,as a method to extract the visual language characteristics of Hyundai and the innovative cosmetic packaging design.reference.Second,under the guidance of the traditional process innovation design visual language extraction laws summarized above,this thesis studies the process characteristics,graphic pattern characteristics,composition characteristics,color characteristics and modeling characteristics of the development of cloisonné in the heyday in Ming and Qing Dynasties,explores the artistic features and cultural connotations of the visual language of cloisonné deeply,summarizes its unique visual language system,and put forward the application principles and methods of cloisonné visual language in modern cosmetic packaging design in combination with the traditional method of traditional process innovation design.In addition,this thesis takes the design practice of the national old brand Xiefuchun Cosmetics packaging as an example,applies the design principles and methods summarized above to the design practice to confirm the feasibility of the proposed method.Finally,this thesis summarizes this research and design practice,analyses the inadequacies of this research,and proposes the conception for the future development of this research subject.