Research On Marketing Strategy Optimization Of RD Technology Co.,Ltd.

With the development of the times,people pay more and more attention to health.Therefore,the health industry which exists for the sake of health is also growing up,bringing about the development of the health equipment industry.At present,people need to pay more attention to the "sub-health" situation which keeps rising in the high-load environment.Health care equipment provides an effective assistant effect to relieve stress and fatigue for "sub-health" population.To this end,health care equipment has been welcomed by such consumers.The huge demand and development space make the massage equipment with complete health care function develop rapidly and become another growth point of health industry.However,there are still many difficulties in the operation of small and medium-sized health equipment manufacturers.How to make full use of their own advantages to stand firm,and how to adjust marketing strategies to match them,are the problems faced by all health equipment companies.The marketing situation of RD Technology Co.,Ltd.is not good at present.The main reason is that the external factor is that the economic market has produced subtle changes along with the occurrence of Sino US trade friction,and the industry pattern has also been changing.The internal factors are the lack of market insight and imperfect marketing strategy.This paper focuses on the impact of marketing strategy optimization on the sustainable development of enterprises,which has important theoretical value and practical significance for enterprises.By combing the most relevant theories of products and marketing,and reviewing the relevant literature on health care equipment at home and abroad,drawing on the development experience of health care products at home and abroad,taking RD science and Technology Co.,Ltd.as an example in the market as an example,we used a series of data analysis and marketing strategy analysis to understand its market.The development status,the challenges and opportunities,the competitive environment in the company's external environment,and the marketing situation of our company in recent years,from the perspective of marketing strategy,put forward the strategic optimization suggestions for our company's development in the area,so as to help the RD technology company to develop in a long time in the region,while exploring the supply of the health care equipment industry.The marketing strategy of business in the area will provide reference value for building a scientific marketing strategy for peers.