Research On Domestic Market Development Strategy Of A Eco Company

With the continuous attention of the state to environmental protection and the continuous improvement of people's awareness of environmental protection,the central government and local governments at various levels have successively introduced and improved a series of laws and regulations concerning environmental protection.Under the influence of the national environmental protection policy,some enterprises specializing in ecological environment management and operation have emerged in China,which has changed the past environmental management with administrative approval as the starting point,environmental construction by the government,and the market and legal means.Leading,further strengthening the comprehensive application of the rule of law,economy,and scientific and technological means,improving the level of refined management of environmental pollution prevention and control,and improving the efficiency of pollution control.A Eco-Environment Company is a design and engineering construction company engaged in the comprehensive management of water environment and landscape business.It faces major challenges in the face of market development opportunities,especially in recent years,with the continuous influx of a large number of state-owned enterprises.The company has brought tremendous competitive pressure and put forward higher working requirements for the market development strategy of A eco-environment company.Using marketing marketing,sales funnel,marketing combination 7Ps and other marketing theories and PENST analysis SWOT analysis,PARTS strategy and other management analysis tools and methods,in the case of obtaining A eco-environment management company data,using PENST analysis to analyze the ecological environment After the macro-external environment of the industry's politics,economy,nature,society,technology,etc.,based on the analysis of the eco-environment governance market development,the competitors of A eco-environmental governance company,and the advantages,disadvantages,threats and opportunities of A eco-environmental governance companies Summarize the current problems and reasons for the company's market expansion.Based on the analysis of the market environment of A eco-environment company,the paper uses SWOT analysis method to formulate the market development strategy of A eco-environment company;based on the strategy paper,the bidding channel expansion strategy,the co-exposure strategy,the tangible display expansion strategy,the service process The expansion strategy proposes specific strategies;and specific safeguard measures to ensure the effective implementation of market expansion strategies are formulated.There are some innovations in the research perspective and research theory of this paper.In addition,the research on the market expansion strategy of the market eco-environment governance industry is insufficient.Therefore,the research results of this paper have important guiding and practical significance for A eco-environmental governance company.Human research has been refined to a certain extent,explaining a certain development law for the development of the eco-environmental governance industry market,and can provide reference for the industry.