Study On Core Competence Evaluation And Promotion Strategy Of China Petroleum Engineering Design Company

At present,under the environment of fragmented investment that has lasted for more than 30 years in our country,the reform of the domestic oil and gas system and the construction industry can be said to have entered a difficult period for development.The market downturn and contraction have become the norm in the engineering design industry.As an engineering design limited liability company in the petroleum engineering construction section of China National Petroleum Corporation,the enhancement of core competitiveness of enterprises has become the focus of China Petroleum Engineering Design Co.,Ltd.in seeking survival,seeking development and achieving sustainable development in the domestic and international market competitions.Therefore,an objective and effective evaluation of the core competiveness of Petroleum China Engineering Design Co.,Ltd.will help enterprises identify their own positions and realize the healthy and sustainable development of the Company.It also serves as an engineering construction industry represented by China Petroleum Engineering Design Co.,Ltd.Technology companies in the healthy development and growth to provide strong theoretical support.This paper first inherits the previous theoretical achievements,elaborates the concept of enterprise's core competence,based on the connotation and characteristic of core competence,concludes that the core competitiveness of petroleum engineering design company is "corporate culture","management ability" Starting from the enterprise itself and the enterprise environment,"Technology Capability" is to analyze the core competiveness of China Petroleum Engineering Design Company from "technical ability","corporate culture" and "management ability" respectively.Through the scientific subdivision of influential factors,The index system of evaluating the core competence of Petroleum China engineering design company is obtained.The analytic hierarchy process is used to determine the weight of each index.Finally,the fuzzy comprehensive evaluation method is used to evaluate the core competence of Petroleum China engineering design company synthetically.Through the evaluation of the core competencies of China Petroleum Engineering and Design Company,it is put forward that China Petroleum Engineering and Design Company enhances the countermeasures as follows: Paying close attention to technological innovation and building the core competitiveness;Strengthening management ability,ensuring the cultivation of core competitiveness;Promoting advocacy Advanced culture,casting the core competitiveness of the soul of the framework.Through the evaluation of the core competence of Chinese engineering design company,it provides new ideas and methods for the analysis and research of the core competitiveness of domestic petroleum engineering design company.There is a certain theory to deal with the market competition and obtain the competitive advantage of China petroleum engineering design company And the actual guiding role.